With more than 25 million people over the age of 50 in the UK, set to increase to 28 million by 2030, you need an agency that truly understands the audience.

We’re Precision Platinum – and we’ve specialised in the mature market for over 25 years.

Our goal is simple:

To help brands connect with their target audience and deliver real results.

What we do

We believe the best results come from working together to develop tailored strategies for your brand.


Develop strategies to help your brand stand out from the competition.


Smart planning to help reach audiences effectively, across both digital and traditional spaces.


Craft campaigns based on deep understanding, designed to resonate effectively with older consumers.

Social & Content

Create content, communities, and connections to ensure your brand stands out in the market.

How we do it

We’re passionate about your audience and making a positive difference in their lives. Using data, industry tools, and insights, we ensure you get the most value from your budget.

The way we work

We work closely with brands to streamline their marketing in a commonly misunderstood market.

Proud to have worked with brands that trust us to deliver results.


Contact us to pre-register your interest for Silver Marque 2025

Silver Marque is a networking event that informs and engages companies with the latest thinking, research, and best practices in the over-50 market.


The Baby Boomers of the 1960s: Predicting Future Needs and Preferences

The objective of the research instigated and funded by Precision was to examine the characteristics of the 1960s baby boomers in the UK.

Download the PDF here download-arrow

Find out more, arrange a meeting or start a project

Give us a call or drop us an email


+44 (0)1329 221 616