With more than 25 million people over the age of 50 in the UK, set to increase to 28 million by 2030, you need an agency that truly understands the audience.
We’re Precision Platinum – and we’ve specialised in the mature market for over 25 years.
Our goal is simple:
To help brands connect with their target audience and deliver real results.
What we do
We believe the best results come from working together to develop tailored strategies for your brand.
Strategy
Develop strategies to help your brand stand out from the competition.
Media
Smart planning to help reach audiences effectively, across both digital and traditional spaces.
Creative
Craft campaigns based on deep understanding, designed to resonate effectively with older consumers.
Social & Content
Create content, communities, and connections to ensure your brand stands out in the market.
How we do it
We’re passionate about your audience and making a positive difference in their lives. Using data, industry tools, and insights, we ensure you get the most value from your budget.
The way we work
We work closely with brands to streamline their marketing in a commonly misunderstood market.
Proud to have worked with brands that trust us to deliver results.
SILVER MARQUE NETWORKING
Contact us to pre-register your interest for Silver Marque 2025
Silver Marque is a networking event that informs and engages companies with the latest thinking, research, and best practices in the over-50 market.
RESEARCH PAPER
The Baby Boomers of the 1960s: Predicting Future Needs and Preferences
The objective of the research instigated and funded by Precision was to examine the characteristics of the 1960s baby boomers in the UK.
Download the PDF here Find out more, arrange a meeting or start a project
